Invite Your Colleague and Save AED 2061 (Inclusive of 5% UAE VAT)
DURATION 11 Months Live Online Sessions
PROGRAMME FEE AED 19,500 + UAE VAT (Excluding Application fee and Executive Alumni fee) View Payment Plan Special Corporate Enrolment Pricing
ELIGIBILITY Graduate with minimum 5 years of work experience and Post-Graduate with minimum 3 years of work experience as on TBD.
DURATION 11 Months Live Online Sessions
PROGRAMME FEE AED 19,500 + UAE VAT (Excluding Application fee and Executive Alumni fee) View Payment Plan Special Corporate Enrolment Pricing

Early Bird Registration Benefit

AED 1,950 + UAE VAT

We are offering an early bird registration benefit on the programme fee exclusively for participants who apply by February 01, 2022.
The final Early Bird fee will be AED 17,550 + UAE VAT.

Programme Overview

The General Management Programme for Executives - Middle East is an intensive, 11-month, live online programme designed to help business managers transform into multi-skilled business leaders. The programme will ensure that participants formally learn frameworks and best practices in the areas of leadership, strategy, finance, marketing, operations, digital and analytics.

Programme Highlights

Video lectures conducted by faculty from IIM Lucknow.

Gain global perspectives on business through interaction with your peers who come with diverse experiences.

Learn via real-world case studies and industry examples, and apply the learnings at your organisation.

Predict the performance of an existing or planned business model and compare alternative solutions.

Certificate of completion from IIM Lucknow (upon fulfilling the requisite criteria).

Key Programme Takeaways

  • Have a general understanding of management
  • Develop strategic negotiating skills
  • Manage a business unit
  • Identify and develop competitive advantage for a business
  • Learn to collaborate with people and manage teams
  • Develop an understanding of performance management
  • Address transformational challenges at their organisation
  • Develop growth, sales, and communication strategies
  • Create effective business models and marketing plans

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time registration fee of AED 500 + UAE VAT to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:

  • Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)
  • Details of Souvenirs available with MDP office
  • Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
  • Access to the IIM Lucknow Campus Library (onsite access)
  • 10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)
  • 10% group discount on the fee for reference of participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.

Programme Modules

  • The engines and mechanics of economic growth
  • Monetary policy and output growth
  • The recent global economic crisis - the genesis and the policy remedies
  • Financial Accounting Framework: Scope & Overview
  • Preparation of Financial Statements
  • Analyzing Annual Reports
  • Cost concepts and classification
  • Activity Based Costing
  • Cost Analysis for decision making and control
  • Employee Engagement
  • Performance Management
  • Understanding Consumer Choices & Consumer value
  • Segmenting, targeting and positioning
  • Elements of marketing mix - 6 Ps of New marketing
  • Strategic Marketing
  • Understanding self: Individual in an organisation
  • Managing Workgroups and team
  • Concept of Value & Return to Shareholders
  • Investment, Financing & Dividend Decisions
  • Creating EVA & MVA
  • Understanding Relationships Close-Loop Marketing
  • Customer Lifetime Value and Profitability
  • Customer Acquisition and Customer Loyalty
  • Customer Satisfaction Index and Customer Retention
  • Word of Mouth and Branding as CRM
  • Business reports & Proposal Writing
  • Strategies for cross-cultural communication
  • Effective Corporate Communication
  • External Environment Analysis, Industry Structure Analysis
  • Value Chain Analysis
  • SWOT Analysis
  • Corporate Strategy
  • International Strategy
  • Managing Change
  • Operations Strategy and Competitiveness
  • Product/Services Design & Development
  • Scale & Capacity Planning
  • Forecasting & Operation Plans
  • Project Management
  • 5-Dimensional Framework of Negotiating Ability
  • Negotiation Planning and Process
  • Negotiation Strategy
  • Complex Negotiations
  • Closing the Deal
  • Buying Process
  • Perpetual Mapping
  • Learning & Memory
  • Concept of business sustainability
  • Competitive analysis in carbon-constrained economy
  • Challenges of integrating sustainability strategies with core business strategies
  • Corporate branding and positioning around sustainability
  • Understanding the Creative process
  • Improving/developing creative potential
  • Understanding cognitive system
  • Role of nudges in influencing others
  • Understanding the Online Consumer
  • Digital Advertising
  • E-Commerce Models
  • Online Marketing Research
  • Web Analytics
  • Social Media Marketing
  • Social Listening and Social Media ROI
  • Mobile Marketing
  • What is a digital business?
  • Transform your business into a digital business
  • Dx for business process, customer experience and supply chain
  • Embedding intelligence into everything - deploying data science, machine learning, artificial intelligence into every process/decision/interaction
  • Leadership Theories
  • Lessons in Leadership from Literature
  • Leadership Styles
  • Persuasive Leaders
  • Ethics in Leadership
  • The Capstone Project is the Mega Finale of the intensive General Management Programme for Executives. The participants would identify the management problem, develop and evaluate the alternative course of action and suggest the best option.

- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
- The programme curriculum includes group projects and presentations to apply and demonstrate classroom learnings.

Programme Directors


Strategic Management

Dr. Neeraj Dwivedi is a Professor of Strategy at the Indian Institute of Management (IIM) Lucknow. He has earlier been associated with IIM Indore and IIM Kozhikode also and had a short stint at the School of Management, Asian Institute of Technology, Bangkok. He is a Doctorate in Strategic Management from IIM Lucknow and an M. Tech from the IIT Kharagpur. Apart from having about 18 years of experience in management research and teaching, he has also spent about seven years in the corporate sector, mainly in the food processing/consulting industry, in various capacities. Read More

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Human Resource Management

Dr. Pushpendra Priyadarshi is a Professor in the Human Resource Management area at IIM Lucknow. In a career spanning nearly 20 years, he has been associated with the University of Delhi, IMT Ghaziabad, MDI Gurgaon, besides IIM Lucknow. During these years, he has been extensively involved in teaching, executive education, research and consulting. His teaching interest lies in Leadership Development, Coaching and Mentoring, Negotiation and Conflict Management and Positive Psychology. Read More

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Participant Testimonials

"It has been an immense value addition for both of us to have done the GMPe of IIM Lucknow. Since we are both managing our own companies together, the new learnings have put us both on the same page in many a situation. We’ve learned many latest tools for addressing different scenarios and have been able to effectively engage what we learned into action in our own work. The case studies have been excellent eye openers. Overall, we’re delighted that we chose to do this programme, the networking and value addition is unparalleled."

Prima Jhony and Johny John

Director- Sales and Managing Director
Skymat Bldg Material Trading

"It’s not regular accredited diploma or degree but it’s more of development of yourself and insight. Our efforts were matched equally by professors of IIML. After attending this course, I can tackle same problems with ease and can deliver better results. This programme made me better professional and person who enjoys support of stake holders and his team unanimously. This programme is big leap in acquiring knowledge and education which has no boundaries."

P Chitnis

Project Manager/Lead

"This programme has been a truly invaluable learning experience and has given me a new perspective of looking at things and dealing with challenges! It has been very empowering both from a personal and professional standpoint."

Vindhya Nyayapati

Regional Planning & Forecasting Manager
Cummins Arabia FZCO

"No matter what stage of the career you are in. I found the GMPe from IIM Lucknow to be hugely valuable. Nothing beats class room learning especially when you are with a bunch of excellent students with varied experience and you are tutored by some amazing professors."

Sethu Pazhayannur Ramaswamy

Regional Head
Standard Chartered

Programme Certificate

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow’s Executive Alumni Status (optional). Participants are expected to have 75% & above attendance. The cumulative overall percentage of marks should be 50% and above. Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.

Sample Certificate
Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
December 20, 2021 and the fee to apply is AED 125*

Round 2: The second application deadline is
February 01, 2022 and the fee to apply is AED 150*

Round 3: The Third application deadline is
March 22, 2022 and the fee to apply is AED 175*

*UAE VAT (currently @ 5 %) will be charged extra on all of the above fee components

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.