|Strategic Marketing Programme||Other Marketing Programmes from Non-Accredited Institutes|
|Accredited Institute||Dual accreditation of AACSB + AMBA|
|Alumni Status||Lifetime alumni status of IIM Lucknow|
|Institute ranking||#7 in Management: NIRF India Rankings 2021|
|Goal Alignment||Long-term & holistic goals||Short-term & immediate goals|
|Approach to decision-making||Analytics-oriented decisions||Action-oriented decisions|
|Execution approach||Proactive action||Reactive action|
|Objectives||Aligns marketing objectives at a cross-functional level||Aligns marketing objectives at a tactical level|
|Marketing Planning||Constantly evolving||Focuses on plans prior to launch|
|Holistic curriculum including AI for Business Growth, Digital Marketing & Analytics, Product Management, Brand Strategies, Market Research|
marketing leaders agree their function is under pressure to become more adaptive to deliver on long term strategy.
marketers say their ability to meet customer needs depends on digital.
consumers say they will use more new digital media after the pandemic.
11-month career-shifting programme
Learn from leading IIM Lucknow faculty and industry experts
Learn from real-world cases and a capstone project
Get the prestigious IIM Lucknow certificate of Completion
Be eligible for the Executive Alumni Status
The Strategic Marketing programme is relevant for professionals pursuing strategic growth by serving customers better, innovating, and using new technologies.
Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:
Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
- The programme curriculum includes group projects and presentations to apply and demonstrate classroom learnings.
Indian Institute of Management Lucknow
Dr Moutusy Maity has conducted training programmes across various organizations (Merck Pharmaceuticals, Indian Oil Limited, Indian Armed Forces). She has consulted with leading retailers on predictive analytics in India. She worked with The Nielsen Company, handling clients like PepsiCo, Frito Lay, and Eveready Batteries. Prior to this, she was an Assistant Professor at IIM Bangalore, and the University of Wisconsin, USA. She earned her doctoral degree in business administration (PhD) from the University of Georgia, USA. Her research has been published in international journals such as Journal of Retailing, Journal of Business Ethics, International Journal of Technology Management and Sustainable Development, Journal of Marketing Channels, among others.
Associate Professor, Marketing,
Indian Institute of Management Lucknow
Dr Prem’s work relates to the role of emotions in long-term customer relations, conditional promotions, and pricing. He has taught Pricing Strategy, Promotions Strategy, Consumer Behavior and Marketing Management to MBA students and Consumer Behavior and Marketing Theory to Doctoral students for the last five years. He has also trained leaders in these areas. His research is published in such leading international journals like Journal of Retailing and Consumer Services, Journal of International Business Education, and more.
Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow’s Executive Alumni Status (optional). Participants are expected to have 75% & above attendance. The cumulative overall percentage of marks should be 50% and above. Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.
*Others include E-commerce, IT Services, Marketing, and Retail, amongst others.
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