Batch 3

Executive Programme in Strategic Marketing for Business Success

  • IIM Lucknow Executive Alumni Status*
Country/Region
Work Experience

Why enrol in Live Online Learning?

Strategic Marketing for Business Success

Other Strategic Marketing programmes (Online via recorded lectures)

All classes are delivered via LIVE ONLINE format by IIML faculty & industry experts

FACE-TO-FACE sessions at IIML Campus

Executive ALUMNI Status

PEER-TO-PEER learning through weekly interactions with other participants

Accredited institution

Dual accreditation

No accreditation

Best-in-class curriculum

Created by one of India’s premier B-School

Created by a non-accredited institution

FLEXIBLE PAYMENT options with multiple instalments

FLEXIBLE PAYMENT options with multiple instalments

How Do You Identify as a Marketer

LP - IIML-SMBS - How do you identify as a marketer

Programme Highlights

LP - IIML-SMBS - Image Icon

11-month career-shifting programme

LP - IIML-SMBS - Image Icon

Learn from leading IIM Lucknow faculty and industry experts

LP - IIML-SMBS - Image Icon

Campus immersion

LP - IIML-SMBS - Image Icon

Learn from real-world cases and a capstone project

LP - IIML-SMBS - Image Icon

Get the prestigious IIM Lucknow certificate of Completion

LP - IIML-SMBS - Image Icon

Be eligible for the Executive Alumni Status

Who is this Programme for?

The Strategic Marketing programme is relevant for professionals pursuing strategic growth by serving customers better, innovating, and using new technologies.

  • Mid to Senior Professionals working in Marketing, Sales or allied roles seeking advancement in their career by developing a strategic approach to marketing initiatives in a digital world, with the customer at the centre.

  • Senior Executives and Business Heads seeking to develop and integrate innovative marketing practices into their business processes and corporate culture for business growth.

  • Professionals who want to grow into a strategic marketing role and implement best practices to effectively drive their organisation's growth.

Learning Outcomes

  • Gain advanced knowledge of contemporary marketing techniques and implement it for business growth

  • Lead marketing innovation across multiple levels of the organisation

  • Explore the power of automation and AI in marketing

  • Identify, understand, and leverage the ever-evolving digital marketing technologies, opportunities, and challenges

  • Become a strategic marketing leader and effectively implement marketing strategies by recognising customer and organisational needs

  • Gain marketing research and analytics skills to devise data-driven marketing and growth strategies

  • Develop cross-functional perspective crucial for driving business transformation

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:

  • MDP Alumni status of the Indian Institute of Management Lucknow

  • Receipt of all IIM Lucknow programme brochures and newsletters along with details of souvenirs available with MDP Office

  • Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

  • Access to the IIM Lucknow Campus Library (onsite access)

  • 10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow (Lucknow and Noida campus)

  • 10% group discount on the fee for reference of participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.

Programme Modules

Note:

  • Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

  • The programme curriculum includes group projects and presentations to apply and demonstrate classroom learnings.

Programme Directors

PROF. ASHISH DUBEY
PROF. ASHISH DUBEY

Assistant Professor, Finance and Accounting

Dr. Ashish Dubey is a faculty member in the Marketing Area of IIM Lucknow. He
has 10+ years of Academic, Industry, and Research experience in the fields of
Retail Management, ...

DR. PREM PRAKASH DEWANI
DR. PREM PRAKASH DEWANI

Associate Professor, Marketing, Indian Institute of Management Lucknow

Dr Prem’s work relates to the role of emotions in long-term customer relations,
conditional promotions, and pricing. He has taught Pricing Strategy, Promotions
Strategy, Consu...

Programme Certificate

Programme Certificate

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow’s Executive Alumni Status (optional). Participants are expected to have 75% & above attendance. The cumulative overall percentage of marks should be 50% and above. Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.

Past Participant Profiles

Work Experience
LP - IIML-SMBS - Work Experience - Image
Top Industries

  • Energy

  • FMCG

  • IT Services

  • Manufacturing

  • Others*

*Others include Agriculture, Consumer Electronics, Healthcare, and Retail, amongst others.

Top Functions

  • IT Services

  • Manufacturing

  • Operations

  • Purchasing

  • Others*

*Others include Consulting, Customer Service, Engineering, and General Management, amongst others.

Past participants of Emeritus work at

LP - IIML-SMBS - Past participants of Emeritus work at Image

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Emeritus Career Services

IIML-EPDM-emeritus-career-services

  • Career Management Modules on:

    • Building an Impressive Resume & Cover Letter

    • Building an Impressive LinkedIn Profile

    • Navigating Job Search

    • Interview Preparation

  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.

  • IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

The Learning Experience

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

Starts On