We are offering an early bird registration benefit on the programme fee exclusively for participants who apply by Dec 14, 2022.
The final Early Bird fee will be INR 1,77,300 + GST.
Programme Overview
130+
Learning Hours
6
Cutting-edge Modules
1
Capstone Project
3
Days of In-campus Immersion
100+
Learners
A marketing professional needs to evolve and keep up with the dynamic business landscape. IIM Lucknow's Strategic Marketing for Business Success will attune you to approach your business strategically
The Strategic Marketing programme is relevant for professionals pursuing strategic growth by serving customers better, innovating, and using new technologies.
Mid to Senior Professionals working in Marketing, Sales or allied roles seeking advancement in their career by developing a strategic approach to marketing initiatives in a digital world, with the customer at the centre.
Senior Executives and Business Heads seeking to develop and integrate innovative marketing practices into their business processes and corporate culture for business growth.
Professionals who want to grow into a strategic marketing role and implement best practices to effectively drive their organisation's growth.
The IIM Lucknow Advantage
#4
Best B-School in India
SOURCE: BUSINESS TODAY, 2021
#6
Top B-School in India
SOURCE: NIRF, 2022
Watch IIM Lucknow Campus Video
Learning Outcomes
Gain advanced knowledge of contemporary marketing techniques and implement it for business growth
Lead marketing innovation across multiple levels of the organisation
Explore the power of automation and AI in marketing
Identify, understand, and leverage the ever-evolving digital marketing technologies, opportunities, and challenges
Become a strategic marketing leader and effectively implement marketing strategies by recognising customer and organisational needs
Gain marketing research and analytics skills to devise data-driven marketing and growth strategies
Develop cross-functional perspective crucial for driving business transformation
Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:
MDP Alumni status of the Indian Institute of Management Lucknow
Receipt of all IIM Lucknow programme brochures and newsletters along with details of souvenirs available with MDP Office
Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
Access to the IIM Lucknow Campus Library (onsite access)
10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow (Lucknow and Noida campus)
10% group discount on the fee for reference of participants (minimum group of five)
Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Note: - Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
- The programme curriculum includes group projects and presentations to apply and demonstrate classroom learnings.
Dr. Ashish Dubey is a faculty member in the Marketing Area of IIM Lucknow. He
has 10+ years of Academic, Industry, and Research experience in the fields of
Retail Management, Marketing, and Supply Chain Management.
His expertise to connect and apply management theory and research to practice
is demonstrated in terms of his interests and key assignments.
He has Ph.D. in Management from SJMSOM, IIT Bombay and he has publications
in International Journals and National and International Conferences.
Dr Prem’s work relates to the role of emotions in long-term customer relations,
conditional promotions, and pricing. He has taught Pricing Strategy, Promotions
Strategy, Consumer Behavior and Marketing Management to MBA students and
Consumer Behavior and Marketing Theory to Doctoral students for the last five
years. He has also trained leaders in these areas. His research is published in such
leading international journals like Journal of Retailing and Consumer Services,
Journal of International Business Education, and more.
Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow’s Executive Alumni Status (optional). Participants are expected to have 75% & above attendance. The cumulative overall percentage of marks should be 50% and above. Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.
Past Participant Profiles
Work Experience
Top Industries
Energy
FMCG
IT Services
Manufacturing
Others*
*Others include Agriculture, Consumer Electronics, Healthcare, and Retail, amongst others.
Top Functions
IT Services
Manufacturing
Operations
Purchasing
Others*
*Others include Consulting, Customer Service, Engineering, and General Management, amongst others.
Past participants of Emeritus work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Emeritus Career Services
Career Management Modules on:
Building an Impressive Resume & Cover Letter
Building an Impressive LinkedIn Profile
Navigating Job Search
Interview Preparation
Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others
Please note:
This service is available only for Indian residents enrolled into select Emeritus programmes.
IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Early applications encouraged. Limited seats are available.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
In collaboration with
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
The following instalment options are available for IIM Lucknow's Executive Programme in Strategic Marketing for Business Success:
Programme Fee: INR 1,95,000 + GST
Instalment Amount
Remarks
Booking Amount
INR 20,000 + GST
Within 7 days post selection
Instalment 1
INR 30,000 + GST
Jan 03, 2023
Instalment 2
INR 87,000 + GST
May 03, 2023
Instalment 3
INR 58,000 + GST
Sept 03, 2023
Note: - The actual programme schedule will be announced closer to the programme start
- In case a programme session corresponds with a public holiday, the session would be held on the following day
- GST (currently @ 18%) will be charged extra on these components
- Postage charges for books and study materials sent to locations outside of India will be paid for by the student
- *INR 18,000 + GST charged towards Campus Immersion in Instalment 3.
Application Deadlines
Application Fee
Dates
Round 1
INR 2,500 + GST
Oct 31, 2022
Round 2
INR 3,000 + GST
Nov 21, 2022
Round 3
INR 3,500 + GST
Dec 14, 2022
Round 4
INR 3,500 + GST
Dec 27, 2022
Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.
Alumni Fee: (Optional) INR 10,000 + GST (To be paid after programme completion)
Eligibility for IIM Lucknow - Executive Programme in Strategic Marketing for Business Success is Any Graduate with a minimum work experience of 5 years after graduation/diploma as on Jun 30, 2022. Candidates should have scored minimum 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working.
Please visit http://www.iiml.ac.in/ to explore more programmes with respect to your education and work experience.
Special Corporate Enrolment Pricing
Special pricing up to 10% discount is available if you enrol with your co-workers.
Student Loans and Financing
Emeritus has partnered with student loan provider who can provide loans to Emeritus' students. You may be able to avail a student loan if you meet the conditions set by the loan provider. The loan providers that we have currently partnered with are:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 6/12/18/24/30/36/42/48 Eduvanz: 12/24/36/48
How to apply for a student loan?
STEP 1: You must complete the
Application process for the programme
Pay the application fees or booking amount (as appropriate for the programme)
Receive an email from the educational institution confirming your selection for the programme
STEP 2: You must complete the loan application form available at the below mentioned URLs
If you need assistance in filling out the loan application form please email Emeritus at info@emeritus.org mentioning the name of the programme you are interested in.
STEP 3: An agent from the loan provider will call, email or visit you and assist you with your loan application. Loan approvals take varying amounts of time. You can discuss how long it would take with the agent who speaks to you.
Please Note:
Emeritus does NOT make any recommendation on whether students should or should not avail of a loan to enrol into its programmes. The decision of whether to avail of a loan is exclusively your decision to make.
Approving of a loan is a decision made exclusively by the loan provider. The loan provider may decline your loan application.
Emeritus does not recommend any specific loan provider. You are required to conduct your own due diligence before making a choice of the loan provider. Please note that loan providers will charge an interest in providing you with a loan. Loan providers may include other charges such as a processing fees, documentation charges etc. before disbursal of loan.
Emeritus encourages students to carefully read the terms and conditions of loan providers before availing of a loan.
Emeritus does not bear any financial obligation related to the loan you apply for. Your financial obligation on the loan you avail of is to the loan provider.
If you default on your loan repayment obligation to a loan provider, Emeritus may notify you to meet your loan repayment obligation.
Your loan provider may initiate loan recovery proceedings as per applicable law.
Your loan provider will transfer the loan amounts directly to Emeritus as required under the arrangement that the loan provider has with Emeritus.
On specific request by the loan provider, Emeritus may inform the loan provider about your employment status, the programme fees, the programme duration and your attendance information on the programme.
Failure to obtain a loan by you cannot be a reason to seek delayed payment schedule from Emeritus and the grant of admission may be withdrawn, if payments are not made by the student as per the listed payment schedule.
PROF. ASHISH DUBEY
Assistant Professor,
Finance and Accounting
Dr. Ashish Dubey is a faculty member in the Marketing Area of IIM Lucknow. He
has 10+ years of Academic, Industry, and Research experience in the fields of
Retail Management, Marketing, and Supply Chain Management.
His expertise to connect and apply management theory and research to practice
is demonstrated in terms of his interests and key assignments.
He has Ph.D. in Management from SJMSOM, IIT Bombay and he has publications
in International Journals and National and International Conferences.
DR. PREM PRAKASH DEWANI
Associate Professor, Marketing,
Indian Institute of Management Lucknow
Dr Prem’s work relates to the role of emotions in long-term customer relations,
conditional promotions, and pricing. He has taught Pricing Strategy, Promotions
Strategy, Consumer Behavior and Marketing Management to MBA students and
Consumer Behavior and Marketing Theory to Doctoral students for the last five
years. He has also trained leaders in these areas. His research is published in such
leading international journals like Journal of Retailing and Consumer Services,
Journal of International Business Education, and more.