Batch 3
Executive Programme in Strategic Marketing for Business Success
- IIM Lucknow Executive Alumni Status*
Programme Overview
A marketing professional needs to evolve and keep up with the dynamic business landscape. IIM Lucknow's Strategic Marketing for Business Success will attune you to approach your business strategically
130+
6
1
3
100+
Why enrol in Live Online Learning?
Strategic Marketing for Business Success
| Other Strategic Marketing programmes (Online via recorded lectures)
| ||
|---|---|---|---|
All classes are delivered via LIVE ONLINE format by IIML faculty & industry experts | |||
FACE-TO-FACE sessions at IIML Campus | |||
Executive ALUMNI Status | |||
PEER-TO-PEER learning through weekly interactions with other participants | |||
Accredited institution | Dual accreditation | No accreditation | |
Best-in-class curriculum | Created by one of India’s premier B-School | Created by a non-accredited institution | |
FLEXIBLE PAYMENT options with multiple instalments | FLEXIBLE PAYMENT options with multiple instalments |
How Do You Identify as a Marketer
90%
83%
63%
Programme Highlights
11-month career-shifting programme
Learn from leading IIM Lucknow faculty and industry experts
Campus immersion
Learn from real-world cases and a capstone project
Get the prestigious IIM Lucknow certificate of Completion
Be eligible for the Executive Alumni Status
Who is this Programme for?
The Strategic Marketing programme is relevant for professionals pursuing strategic growth by serving customers better, innovating, and using new technologies.
Mid to Senior Professionals working in Marketing, Sales or allied roles seeking advancement in their career by developing a strategic approach to marketing initiatives in a digital world, with the customer at the centre.
Senior Executives and Business Heads seeking to develop and integrate innovative marketing practices into their business processes and corporate culture for business growth.
Professionals who want to grow into a strategic marketing role and implement best practices to effectively drive their organisation's growth.
The IIM Lucknow Advantage
#4
#6
Learning Outcomes
Gain advanced knowledge of contemporary marketing techniques and implement it for business growth
Lead marketing innovation across multiple levels of the organisation
Explore the power of automation and AI in marketing
Identify, understand, and leverage the ever-evolving digital marketing technologies, opportunities, and challenges
Become a strategic marketing leader and effectively implement marketing strategies by recognising customer and organisational needs
Gain marketing research and analytics skills to devise data-driven marketing and growth strategies
Develop cross-functional perspective crucial for driving business transformation
IIM Lucknow Executive Alumni Benefits
Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:
MDP Alumni status of the Indian Institute of Management Lucknow
Receipt of all IIM Lucknow programme brochures and newsletters along with details of souvenirs available with MDP Office
Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
Access to the IIM Lucknow Campus Library (onsite access)
10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow (Lucknow and Noida campus)
10% group discount on the fee for reference of participants (minimum group of five)
Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Programme Modules
Marketing Intelligence and Scanning Environment
Competing through the New Marketing Mix
Evolution of Marketing Mix in the Digital era
Understanding Consumer, Consumer Buying Behavior and Consumer Value in Digital Era, Consumer Behaviour in Strategy Formulation
Segmentation, Targeting & Positioning
Competing through Innovation and New Product Solutions
Business to Business Marketing
Marketing Communications: Objectives Decision
Media and Message Decision, Integrated Marketing Communications
Evolution of Content Marketing in a Digital World
Search Engine Optimisation
Search and Display Advertising
Social Media Marketing, Online Reputation Management, Social Media ROI
Leveraging Content and Social Media
Web Scraping, Text Mining
Online Marketing Research
Digital Marketing Metrics & Analytics, Web Analytics
Data Privacy and Data Security
E-mail Marketing, Mobile Marketing
Sales Strategy in Digital Era
Introduction to Marketing Research Process & Problem Formulation
Research Design, Research Methodology and Sampling
Measurements and Scaling in Marketing Research
Designing Marketing Research Tools; Data Collection Approaches
Data Organisation and Analysis, Data Driven Marketing using Analytics
Advanced Marketing using Blockchain Technology
Automation and AI for Business Growth
Customer Analysis
Financial Acumen and Strategic Finance
Managing Human Resources
Negotiation and Strategic Communication
Product Management and New Product Decisions
Managing Services and Service Strategy
Strategic Brand Management
Brand Management in Web 2.0 and 3.0
Pricing Challenges, Pricing Strategies for Digital Customers
Pricing Models, Consumer Based Pricing, Value Based Pricing, Competition Based Pricing
Dynamic Pricing in Digital and Non-digital Environment
Distribution Channel, Consumer-driven Distribution
Digital Marketing Channel
Channel Strategy: Optimisation & Budgeting
E-Commerce Models
Content Marketing, Multi-Channel and, Omni-Channel Marketing
Note:
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
The programme curriculum includes group projects and presentations to apply and demonstrate classroom learnings.
Programme Directors
Assistant Professor, Finance and Accounting
Dr. Ashish Dubey is a faculty member in the Marketing Area of IIM Lucknow. He
has 10+ years of Academic, Industry, and Research experience in the fields of
Retail Management, ...
Associate Professor, Marketing, Indian Institute of Management Lucknow
Dr Prem’s work relates to the role of emotions in long-term customer relations,
conditional promotions, and pricing. He has taught Pricing Strategy, Promotions
Strategy, Consu...
Programme Certificate
Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow’s Executive Alumni Status (optional). Participants are expected to have 75% & above attendance. The cumulative overall percentage of marks should be 50% and above. Those participants who do not meet these criteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.
Past Participant Profiles
Work Experience
Top Industries
Energy
FMCG
IT Services
Manufacturing
Others*
*Others include Agriculture, Consumer Electronics, Healthcare, and Retail, amongst others.
Top Functions
IT Services
Manufacturing
Operations
Purchasing
Others*
*Others include Consulting, Customer Service, Engineering, and General Management, amongst others.
Past participants of Emeritus work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Emeritus Career Services
Career Management Modules on:
Building an Impressive Resume & Cover Letter
Building an Impressive LinkedIn Profile
Navigating Job Search
Interview Preparation
Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others
Please note:
This service is available only for Indian residents enrolled into select Emeritus programmes.
IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
The Learning Experience
Join a global community of 300,000+ professionals across 200 countries who have advanced their careers with Emeritus. In a recent survey, 9 out of 10 learners said their expectations were met or exceeded.
From day one, you’ll get access to carefully designed course material, live interactions, and a structured cohort-based journey that keeps you on track. Our approach blends flexibility with accountability—so you don’t just start, you finish strong.
And you’re never on your own. A dedicated program support team is available 7 days a week to guide you with platform queries, technical support, or any learning-related questions—so you can focus on what really matters: your growth.
A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
Starts On