Executive Programme in Digital Marketing: Applications and Analytics

  • IIM Lucknow Executive Alumni Status*
Work Experience

Why enrol in Live Online Learning?

Executive Programme in Digital Marketing: Applications and Analytics

Other DM programmes (online via recorded lectures)

All Classes are delivered in a live online format by IIML faculty & industry experts

Campus Immersion: Face to face sessions at IIML Campus for 3 days

Executive Alumni status

Peer to peer learning through weekly interactions with other participants

Programme Highlights


Explore experiential learning experience through Live online and On Campus Immersions


Gain Practical Insights from High Impact Industry Relevant Capstone Project


Receive a Certificate of Completion from IIM Lucknow


Learn with renowned IIM Lucknow Faculty, and Emeritus industry practitioners


Learning via Real-world Business Applications & Industry Case Studies


Be eligible for lifelong IIM Lucknow Executive Alumni Status* and expand your professional network



Note: These are suggested tools that could be covered in this programme, which could change subject to faculty discretion.

Who is this Programme for?

  • This programme has been designed to help you develop the digital marketing skills and strategies required to engage with 21st-century digital customers through multiple digital marketing channels and drive customer acquisition.

  • The programme is best suited for mid-career professionals keen on enhancing their digital marketing and analytics capabilities and looking to develop a strategic mindset around digital marketing to drive and deliver business success.

  • Additionally, professionals looking to drive integrated, customer-centric digital strategies by leveraging contemporary digital marketing practices & techniques and data-driven decision-making abilities for organic business growth, will benefit from this programme.


    Learning Outcomes

    • Understand industry best practices and tools in the digital marketing ecosystem and contribute to company success

    • Understand consumer behaviour and the marketing funnel to thrive in the era of digital marketing

    • Evaluate digital marketing channels, develop channel strategy, and optimise resources through strategic decision making

    • Leverage consumer analytics to drive the performance of digital campaigns and enhance customer engagement

    • Understand essential digital marketing techniques for effective revenue-generating strategies

    • Build effective metrics to monitor and improve digital marketing activities for organic business growth

    IIM Lucknow Executive Alumni Benefits

    Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:

    • Executive Alumni status of the Indian Institute of Management Lucknow

    • Receipt of all IIM Lucknow programme brochures and newsletters along with details of souvenirs available with MDP Office

    • Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

    • Access to the IIM Lucknow Campus Library (onsite access)

    • 10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow

    • 10% group discount on the fee for reference of participants (minimum group of five)

    Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.

    Framework of the Programme


    • Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

    • Schedule will be announced closer to programme start.

    Programme Directors


    Associate Professor, Marketing Indian Institute of Management Lucknow

    Dr Prem Dewani’s work relates to the role of emotions in long-term customer relations, conditional promotions, and pricing. He has taught Pricing Strategy, Promotions Strategy...


    Assistant Professor, Marketing Indian Institute of Management Lucknow

    Dr Priyanka Sharma is an Assistant Professor in the Department of Digital Marketing. Her main focus is in the domain of Business-to-Business marketing in relation to the buyer...

    Programme Certificate

    Programme Certificate

    On successful completion of the programme, with a minimum 70% attendance and COPM (Cumulative Overall Percentage of Marks) of 50% and above, participants will be awarded a Certificate of Successful Completion. If a participant doesn’t fulfil these criteria, then he/she will be given a Certificate of Participation from IIM Lucknow. If a participant has less than 40% attendance, no certificate will be awarded.

    Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Lucknow.

    Emeritus Career Services

    IIML DMAA-Emeritus-Career-Services
    • Career Management Modules on:

      • Building an Impressive Resume & Cover Letter

      • Building an Impressive LinkedIn Profile

      • Navigating Job Search

      • Interview Preparation

    • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform. Job Placement Assistance Process:

      • Step 1 – Student’s pre-registration survey

      • Step 2 – Placement readiness test

      • Step 3 – Final registrations

      • Step 4 – One-on-one Resume sessions with pre-screened candidates

      • Step 5 – Job Posting, Interviews, Feedback

    • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

    Please note:

    • This service is available only for Indian residents enrolled into select Emeritus programmes.

    • IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

    The Learning Experience

    More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

    A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

    Early registrations are encouraged. Seats fill up quickly!

    Flexible payment options available.

    Starts On