Invite Your Colleague and Save INR 13,570 (Inclusive of GST)
STARTS ON TBD Live Online & In-campus Immersion
DURATION 7 Months Live Online Sessions 3 Hours/ Saturday 10:00 AM to 11:30 AM
11:45 AM to 1:15 PM
ELIGIBILITY Postgraduate candidate with a minimum 3 years of work experience or Graduate (10+2+3) with a minimum 5 years of work experience as on TBD. Candidate should have a minimum 50% marks in their last qualification
STARTS ON TBD Live Online & In-campus Immersion
DURATION 7 Months Live Online Sessions 3 Hours/ Saturday 10:00 AM to 11:30 AM
11:45 AM to 1:15 PM

Early Bird Registration Benefit

INR 10,000 + GST

We are offering an early bird registration benefit on the programme fee exclusively for participants who apply by TBD.
The final Early Bird fee will be INR 1,05,000 + GST.

Programme Overview

Innovations must balance changing consumer needs, technology possibilities, and business success criteria. Design Thinking can make this vision a reality. It is a human-centered approach to innovation, it combines the creativity of a designer, the empathy of a psychologist, the eye of a data scientist, and the acumen of a businessman.

IIM Lucknow has designed the Executive Programme in Design Thinking for Innovation and Business Transformation to help you deliver accelerated business outcomes enabling transformation and disruption. This programme will advance your journey of developing creative, targeted solutions, improving the existing ones and creating sustainable value. You will learn to ideate boldly, collaborate effectively, evolve constantly, and ultimately create scalable opportunities & new sources of value.

As part of the programme, you will also get access to Emeritus Career Services, which empowers you to manage your career proactively.

Emeritus Career Services

Career Services image
Career Services image
  • Placement Assistance from partner companies are published, applied to, and tracked to success via an online platform (offered in partnership with Superset).
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others.

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
  • 52%

    52% of customers today expect offers to be personalised.

    Source: Salesforce, 2020
  • Top 50

    India entered the top 50 innovating countries for the first time in 2020 of the Global Innovation Index.

    Source: PIB, 2021

Programme Highlights

Immersive 7-month programme

Learn from leading IIM Lucknow faculty and industry experts

Gain hands-on experience with a real-world design innovation capstone project

Network with peers and learn from their innovative experiences

Receive prestigious IIM Lucknow Certificate of Completion

Two-day Campus Immersion

Who is this Programme for?

The programme is designed for professionals across industries looking to develop creative and collaborative business outcomes through design thinking led innovation transformation and achieve product and process excellence.

Mid-career executives who are keen on strengthening their creative thinking capabilities and looking to create an impact by building a culture of innovation in their organisation. Additionally, Senior executives who are involved in driving transformation by integrating design thinking principles with technology and strategy.

Learning Outcomes

  • Design out of the box customer-centric offerings to invent new sources of value creation
  • Leverage human-centric frameworks and principles to drive and scale product/ service growth
  • Develop the mindset to launch disruptive and innovative solutions
  • Lead transformation by identifying and pursuing innovation opportunities
  • Create a collaborative culture in your organisation to nurture and manage innovation

Programme Modules

  • Design Thinking and Innovation - A Human-centric Approach
  • Creative Mindset
  • Need Identification and Empathise - Uncover user stories
  • Define and Ideate - Conceptualising for Innovation
  • Prototyping and Design Innovation - for Product/ Process/ Service
  • Digital Transformation for Design Thinkers
  • Design Thinking Mindset for Data Science
  • Dissemination of Innovation Through Digital Marketing

The capstone project provides participants with an opportunity to apply their learnings from the programme to industry-specific challenges. It is a comprehensive project that participants will work in groups from conception to completion. At the end of the project, the participants will turn in their work for consultation with faculty members.

- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
- Schedule will be announced closer to programme start.

Programme Directors


Faculty, Marketing,

Indian Institute of Management Lucknow

Dr Anirban Chakraborty has conducted Design Thinking workshops for leading corporate houses like Franklin Templeton, Angel Broking, Indian Oil Corporation Limited, National Hydro Power Corporation etc.). He graduated from IIM Bangalore and is currently a faculty member of the Marketing Management area of IIM Lucknow. He co-founded the FinTech incubator (SCIFI) at IIM Lucknow. His elective has been repeatedly voted as the best PGP marketing elective of IIM Lucknow. He has also been voted as the InsideIIM's Professor of the Year of IIM Lucknow. He has extensively published in leading international journals like Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Services Marketing, Journal of Macromarketing, Sports Management Review, Journal of Social Marketing, Philosophy of Management, Vikalpa etc.

Read More


Professor, Business Analytics and Information Systems,

Indian Institute of Management Lucknow

Dr Ashwani Kumar has over twenty years of academic work experience. Prior to joining academics, he has also worked in the industry for about four years. He has designed and developed new courses/ programmes in Predictive Analytics (in collaboration with SAS), Enterprise Systems (in collaboration with Microsoft) and Digital Transformation. His research articles have been published in leading international journals. Prof. Ashwani completed his PhD from IIITM Gwalior, MS from the National University of Singapore, MBA from Melbourne Business School and B. Tech(EE) from IIT Kanpur.

Read More

Note: Programme Directors might change in case of unavoidable circumstances, and revised details will be provided closer to the programme start date.

Programme Faculty


Professor, Marketing,

Indian Institute of Management Lucknow

Dr Moutusy Maity has conducted training programmes across various organisations like Merck Pharmaceuticals, Indian Oil Limited, and the Indian Armed Forces. She has consulted with leading retailers on predictive analytics in India. She worked with The Nielsen Company, handling clients like PepsiCo, Frito Lay, and Eveready Batteries. Prior to this, she was an Assistant Professor at IIM Bangalore, and at the University of Wisconsin, USA. She has earned her doctoral degree in business administration (PhD) from the University of Georgia, USA. Her books on Internet Marketing and Marketing Analytics have been published by the Oxford University Press. Her research has been published in international journals such as Journal of Retailing, Decision Support Systems, Journal of Business Ethics, Journal of Business Research, Journal of Macromarketing, Journal of Retailing and Consumer Services, Information Technology and People, and Marketing Intelligence and Planning, among others.

Read More


Associate Professor, Information Technology and Systems,

Indian Institute of Management Lucknow

Dr Amit Agrahari teaches courses on digital transformation and Information Systems at IIM Lucknow. Before joining IIM Lucknow, he worked with Infosys Technologies Limited in their research Labs (SETLabs). He co-founded the Procurement Observatory, Uttar Pradesh and a FinTech incubator (SCIFI) at IIM Lucknow. As a consultant, he works closely with the World Bank Group and Indian Government entities. He has received the Emerald/IAM Indian Management Research Fund Award 2015.

Read More

Note: Programme Faculty might change in case of unavoidable circumstances, and revised details will be provided closer to the programme start date.

Programme Certificate

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion.

Sample Certificate
Sample Certificate

- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 4,766
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
TBD and the fee to apply is INR 1,000 + GST

Round 2: The second application deadline is
TBD and the fee to apply is INR 1,500 + GST

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.