Batch 10
Product management capabilities are among the top two drivers of business performance, according to Mckinsey in 2023. As a result, businesses across India are embarking on their own product transformation journeys and adopting product management as a source of competitive advantages. Yet many businesses do not fully grasp their product management talent shortage. Not only do they need to find skilled product managers in a fiercely competitive market but also reskill existing employees with advanced and up-to-the-minute strategies and technology. To turbocharge the next generation of product managers, IIM Lucknow has designed the Executive Programme in Data Driven Product Management. India’s only executive education programme to link product, marketing and development strategies across a product’s lifecycle with data analytics and design thinking, this programme will help you scale customer and market-centric business and pull off real transformation.
Immersive 8-month live online programme
2-day campus immersion
Learn from leading IIM Lucknow faculty and industry experts
Network with peers and learn from their rich experiences
Gain hands-on experience through real-world case studies and industry standard tools
Learn proven product management and analytics concepts from product leaders
Deep-dive via masterclasses and industry expert sessions, and hands-on project work
Comprehensive Capstone Project
Note:
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
The primary mode of learning for this programme is via live online sessions with faculty members.
Post session video recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it. Emeritus or the institute does not guarantee availability of any session recordings after the two-week period is over.
The in-campus modules are subject to the conditions/ unavoidable circumstances that prevail at the given point in time.
*Topics to be taught by Emeritus Industry Experts
Explore diverse strategies and methodologies in product development, including team structures,formal approaches, agile methods, and vital metrics for success.
Explore the divisive decision-making between adopting the Capability Maturity Model (CMM) andagile methodologies within an IT department, comparing and contrasting their approaches similarto Kent Beck's eXtreme Programming.
Navigate the intricacies of product launch in a digital space within a complex and risky segment, shedding light on LenDenClub's data-driven strategic model and consumer insights analysis.
Understand how ICCPL conducts a comprehensive analysis of client satisfaction and loyalty data to address challenges with a key client, contemplating whether to retain the client and strategizing the most effective approach for retention. "
The capstone project is the final part of the program where practitioners work together ingroups to put their learning into practice. This project is a significant academic and intellectual experience, and it's crucial to finish everything on time as per the requirements.
Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners who want to gain industry-proven and data-driven expertise to accelerate career growth.
Sales managers, business developers and other professionals keen to acquire structured exposureto product management and product analytics to shift to product management roles.
Software developers, tech professionals, data scientists, UX engineers, and architects who aspireto get into data-driven product management roles.
Entrepreneurs and small-business owners looking to build products of tomorrow by understanding the product lifecycle and leveraging data-driven decision making capabilities.
Gain competency to build and manage the end-to-end product lifecycle successfully with machine learning and design thinking.
Work confidently with Python and Tableau to analyse and visualise data, use storytelling to derive and communicate insights.
Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics.
Understand disruptive forces and how top companies build and launch successful products.
Build scalable and robust product and product marketing strategies, based on proven frameworks.
Build and manage product development lifecycle using agile and lean methodologies.
Understand the role of product management in tech products, SAAS Products, ecommerce, and aggregator platforms.
Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status. The benefits include:
Executive Alumni status of the Indian Institute of Management Lucknow
Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)
Details of souvenirs available with MDP office
Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
Access to the IIM Lucknow Campus Library (onsite access)
10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)
10% group discount on the fee for referring participants (minimum group of five)
Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Professor, Marketing Indian Institute of Management Lucknow
Anita Goyal is Professor of Marketing at the Indian Institute of ManagementLucknow, India. She holds Bachelor of Science from University of Delhi, Masterin Business Administra...
Associate Professor, Information Technology and Systems, Indian Institute of Management Lucknow
Dr V S Prakash Attili has 20 years of extensive experience in IT Service Delivery,Corporate Training and Academia. This includes 6 years of client-facing roles inUSA, A decade...
Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academicperformance, participants will be awarded a certificate of completion and will be eligible to receive IIMLucknow’s Executive Alumni Status (Optional). Participants are expected to have 75% & above attendance. Thecumulative overall percentage of marks should be 50% and above. Those participants who do not meet thesecriteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if theattendance is less than 40%.
Note:
The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.
15 Recorded sessions and resources in the following categories: (Please note: These sessions are not live):
Resume & Cover Letter
Navigating Job Search
Interview Preparation
LinkedIn Profile Optimisation
Note:
IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your currentjob. Career Services is only offered as a service that empowers you to manage your careerproactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Programme Fee | Maximum Loan Amount Available | Tenure (months) | EMI |
---|---|---|---|
INR 1,98,000 + GST | INR 2,21,958 | 36 | INR 8,206 |
Note:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months):
Propelld: 6/12/18/24/30/36/42/48
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Flexible payment options available.
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