Executive Programme in Data Driven Product Management

Product management capabilities are among the top two drivers of business performance, according to Mckinsey in 2023. As a result, businesses across India are embarking on their own product transformation journeys and adopting product management as a source of competitive advantages. Yet many businesses do not fully grasp their product management talent shortage. Not only do they need to find skilled product managers in a fiercely competitive market but also reskill existing employees with advanced and up-to-the-minute strategies and technology. To turbocharge the next generation of product managers, IIM Lucknow has designed the Executive Programme in Data Driven Product Management. India’s only executive education programme to link product, marketing and development strategies across a product’s lifecycle with data analytics and design thinking, this programme will help you scale customer and market-centric business and pull off real transformation.

• Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners who want to gain industry-proven and data-driven expertise to accelerate career growth.

• Sales managers, business developers and other professionals keen to acquire structured exposure to product management and product analytics to shift to product management roles.

• Software developers, tech professionals, data scientists, UX engineers, and architects who aspire to get into data-driven product management roles.

• Entrepreneurs and small-business owners looking to build products of tomorrow by understanding the product lifecycle and leveraging data-driven decision-making capabilities.

The capstone project is the final part of the program where practitioners work together in groups to put their learning into practice. This project is a significant academic and intellectual experience, and it's crucial to finish everything on time as per the requirements.

• Innovative Approaches to Product Development

Explore diverse strategies and methodologies in product development, including team structures, formal approaches, agile methods, and vital metrics for success.

• MM versus Agile: Methodology Wars in Software Development

Explore the divisive decision-making between adopting the Capability Maturity Model (CMM) and agile methodologies within an IT department, comparing and contrasting their approaches similar to Kent Beck's eXtreme Programming.

• LenDenClub: New Product Development in the Digital Space, Ivey Publishing Case

Navigate the intricacies of product launch in a digital space within a complex and risky segment, shedding light on LenDenClub's data-driven strategic model and consumer insights analysis.

• Integrated Centre for Consultancy Private Limited: Public Relations in India, Ivey Publishing Case

Understand how ICCPL conducts a comprehensive analysis of client satisfaction and loyalty data to address challenges with a key client, contemplating whether to retain the client and strategizing the most effective approach for retention.

• Gain competency to build and manage the end-to-end product lifecycle successfully with machine learning and design thinking.

• Work confidently with Python and Tableau to analyse and visualise data, use storytelling to derive and communicate insights.

• Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics.

• Understand disruptive forces and how top companies build and launch successful products.

• Build scalable and robust product and product marketing strategies, based on proven frameworks.

• Build and manage product development lifecycle using agile and lean methodologies.

• Understand the role of product management in tech products, SAAS Products, ecommerce, and aggregator platforms.

Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status. The benefits include:

• Executive Alumni status of the Indian Institute of Management Lucknow

• Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)

• Details of souvenirs available with MDP office

• Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

• Access to the IIM Lucknow Campus Library (onsite access)

• 10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)

• 10% group discount on the fee for referring participants (minimum group of five)

Note:

• The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

• Other EMI tenures available (Months):

  Propelld: 6/12/18/24/30/36/42/48

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.