Batch 10

Executive Programme in Data Driven Product Management

  • IIML Executive Alumni Status
  • Two-day Immersion at IIML Campus
  • Guided Capstone Project by IIML
  • Live Sessions by Industry Experts
Work Experience

Unlock Your Potential​

This new year, invest in a learning journey to upskill and gain a competitive edge.

Emeritus is collaborating with IIM Lucknow to help you unlock transformative career growth.

Enrol before March 5, 2024 and get INR 5,000 programme fee benefit. Limited seats to success available. Claim yours now.​

Programme Overview

Product management capabilities are among the top two drivers of business performance, according to Mckinsey in 2023. As a result, businesses across India are embarking on their own product transformation journeys and adopting product management as a source of competitive advantages. Yet many businesses do not fully grasp their product management talent shortage. Not only do they need to find skilled product managers in a fiercely competitive market but also reskill existing employees with advanced and up-to-the-minute strategies and technology. To turbocharge the next generation of product managers, IIM Lucknow has designed the Executive Programme in Data Driven Product Management. India’s only executive education programme to link product, marketing and development strategies across a product’s lifecycle with data analytics and design thinking, this programme will help you scale customer and market-centric business and pull off real transformation.

Programme Highlights


Immersive 8-month live online programme


2-day campus immersion


Learn from leading IIM Lucknow faculty and industry experts


Network with peers and learn from their rich experiences


Gain hands-on experience through real-world case studies and industry standard tools


Learn proven product management and analytics concepts from product leaders


Deep-dive via masterclasses and industry expert sessions, and hands-on project work


Comprehensive Capstone Project

Programme Modules


  • Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

  • The primary mode of learning for this programme is via live online sessions with faculty members.

  • Post session video recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it. Emeritus or the institute does not guarantee availability of any session recordings after the two-week period is over.

  • The in-campus modules are subject to the conditions/ unavoidable circumstances that prevail at the given point in time.

  • *Topics to be taught by Emeritus Industry Experts

Case Studies

  • Innovative Approaches to Product Development

Explore diverse strategies and methodologies in product development, including team structures,formal approaches, agile methods, and vital metrics for success.

  • MM versus Agile: Methodology Wars in Software Development

Explore the divisive decision-making between adopting the Capability Maturity Model (CMM) andagile methodologies within an IT department, comparing and contrasting their approaches similarto Kent Beck's eXtreme Programming.

  • LenDenClub: New Product Development in the Digital Space, Ivey Publishing Case

Navigate the intricacies of product launch in a digital space within a complex and risky segment, shedding light on LenDenClub's data-driven strategic model and consumer insights analysis.

  • Integrated Centre for Consultancy Private Limited: Public Relations in India, Ivey Publishing Case

Understand how ICCPL conducts a comprehensive analysis of client satisfaction and loyalty data to address challenges with a key client, contemplating whether to retain the client and strategizing the most effective approach for retention. "

Capstone project

The capstone project is the final part of the program where practitioners work together ingroups to put their learning into practice. This project is a significant academic and intellectual experience, and it's crucial to finish everything on time as per the requirements.

Tools Covered


Who is this Programme for?

  • Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners who want to gain industry-proven and data-driven expertise to accelerate career growth.

  • Sales managers, business developers and other professionals keen to acquire structured exposureto product management and product analytics to shift to product management roles.

  • Software developers, tech professionals, data scientists, UX engineers, and architects who aspireto get into data-driven product management roles.

  • Entrepreneurs and small-business owners looking to build products of tomorrow by understanding the product lifecycle and leveraging data-driven decision making capabilities.

Learning Outcomes

  • Gain competency to build and manage the end-to-end product lifecycle successfully with machine learning and design thinking.

  • Work confidently with Python and Tableau to analyse and visualise data, use storytelling to derive and communicate insights.

  • Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics.

  • Understand disruptive forces and how top companies build and launch successful products.

  • Build scalable and robust product and product marketing strategies, based on proven frameworks.

  • Build and manage product development lifecycle using agile and lean methodologies.

  • Understand the role of product management in tech products, SAAS Products, ecommerce, and aggregator platforms.

Participant Testimonials

This program is well articulated and covered by IIM's faculty and external industry experts. The program covers both the data driven concepts and the new age concepts of Product Management. The Capsto...
Mr. Sujith Nai
Vice President, Profinch Solutions Pvt Ltd
First of all, I should thank Professor Ashish and Professor Garima; it was really helpful in whatever you have taught us, and I am sure all the learning we are going to implement in our daily work wil...
Sonia Lal
Product Manager – PharmEasy
I want to express my gratitude and thanks towards all of the professors who have taken us through this really long journey of the Data Driven Product Management programme. I remember in one of the int...
Ravi Jain
Sr. Product Owner, Nike India
Good learning experience which can coherent students to the current market scenario. But the course module is very vast and inclined for product management in technological space which is certainly a ...
Amit Saxena
Manager Product Services, MRF Limited
IIM Lucknow - Executive Program in Data Driven Product Management
I recently completed the "Executive Program in Data Driven Product Management," and it was a transformative experience. The program provided great insights from esteemed IIM professors like Rajiv Kumr...
Laxman G. Kulkarni
Sr. Product Manager
Target India Corporation Pvt. Ltd.

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status. The benefits include:

  • Executive Alumni status of the Indian Institute of Management Lucknow

  • Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)

  • Details of souvenirs available with MDP office

  • Lifelong access to a network of distinguished IIM Lucknow Executive Alumni

  • Access to the IIM Lucknow Campus Library (onsite access)

  • 10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)

  • 10% group discount on the fee for referring participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.

Programme Directors

Anita Goyal- 130x130 Lp
Prof. Anita Goyal

Professor, Marketing Indian Institute of Management Lucknow

Anita Goyal is Professor of Marketing at the Indian Institute of ManagementLucknow, India. She holds Bachelor of Science from University of Delhi, Masterin Business Administra...

Dr V.S. Prakash Attili

Associate Professor, Information Technology and Systems, Indian Institute of Management Lucknow

Dr V S Prakash Attili has 20 years of extensive experience in IT Service Delivery,Corporate Training and Academia. This includes 6 years of client-facing roles inUSA, A decade...

Programme Certificate

Programme Certificate

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academicperformance, participants will be awarded a certificate of completion and will be eligible to receive IIMLucknow’s Executive Alumni Status (Optional). Participants are expected to have 75% & above attendance. Thecumulative overall percentage of marks should be 50% and above. Those participants who do not meet thesecriteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if theattendance is less than 40%.


  • The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.

  • IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.

Past Participant Profiles

Work Experience
LP - IIML-DDPM - Work Experience Image
Top Industries

  • Information Technology / Services

  • Banking and Finance

  • Consulting

  • FMCG

  • Pharmaceuticals / Biotechnology / Healthcare

  • Others*

Top Functions

  • Information Systems/ Technology

  • Technology Management

  • Engineering

  • Consulting

  • Marketing

  • Others*

Emeritus Career Services

15 Recorded sessions and resources in the following categories: (Please note: These sessions are not live):

  • Resume & Cover Letter

  • Navigating Job Search

  • Interview Preparation

  • LinkedIn Profile Optimisation


  • IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your currentjob. Career Services is only offered as a service that empowers you to manage your careerproactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Pay Later - Finance Options

Programme Fee

Maximum Loan Amount Available

Tenure (months)


INR 1,98,000 + GST

INR 2,21,958


INR 8,206


  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Other EMI tenures available (Months):

    Propelld: 6/12/18/24/30/36/42/48

The Learning Experience

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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