BATCH 9
Executive Programme in
Data Driven Product Management

Get Programme Info
IIM Lucknow has designed the Executive Programme in Data Driven Product Management. India’s only executive product management course to link product, marketing and development strategies across a product's lifecycle with data analytics and design thinking, this one-of-a-kind product management course will help you scale customer and market-centric business and pull off real transformation.
Why enrol in this Project Management | ![]() Executive Programme in Project Management |
Other PM programmes (Online via recorded lectures) |
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All classes are delivered via LIVE ONLINE format by IIML faculty & industry experts | ||
FACE-TO-FACE sessions at IIML Campus | ||
Executive ALUMNI Status | ||
PEER-TO-PEER learning through weekly interactions with other participants | ||
Accredited institution | Dual accreditation | No accreditation |
Best-in-class curriculum | Created by one of India’s premier B-School | Created by a non-accredited institution |
FLEXIBLE PAYMENT options with multiple instalments |
The average salary for a product manager is around 246% higher than the national average salary in India.
Product management is among the top 10 in-demand jobs of 2023 despite threats of AI.
Immersive 8-month live online programme
2-day campus immersion
Learn from leading IIM Lucknow faculty and industry experts
Gain hands-on experience with a real-world case-studies, expert sessions and project work
Learn proven product management and analytics concepts from product leaders
Deep-dive via masterclasses and industry expert sessions, and hands-on project work
Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
- The recordings from live sessions will be available to the participants till two weeks after the live session is conducted, based on the
discretion of the Programme Directors.
- The campus component may change to online classes subject to evolving conditions and applicable Central and State Government
restrictions.
*Topics to be taught by Emeritus Industry Experts
"This program is well articulated and covered by IIM's faculty and external industry experts. The program covers both the data driven concepts and the new age concepts of Product Management. The Capstone project is one of the many opportunities which challenges you to apply the learned concepts in real time."
Vice President, Profinch Solutions Pvt Ltd
Batch 4
"First of all, I should thank Professor Ashish and Professor Garima, it was really helpful in whatever you have taught us and I am sure all the learning we are going to implement in our daily work that is going
to be really helpful.
All the new concepts that we have learned, It was helpful for all of us. And I think,
apart from that, it's the network that we have found, not just the students but the
faculty as well. I'm sure that is going to be helpful in the long term. Thank you so much."
Product Manager – PharmEasy
"I want to express my gratitude and thanks towards all of the professors who have taken us through this really long journey of the Data Driven Product Management programme. I remember in one of the
introductory sessions, Professor Ashish mentioned that IIM Lucknow is known for its rigour. I had not
realised the gravity of it until we have actually made it through the course.
This is definitely a very
rigorous course and I feel the professors have done justice. You guys have been excellent teachers and
just hoping that I was worthy enough students so, thanks for sparing all of your weekends and teaching
the difficult concepts of product management and helping me with the tools, techniques and
frameworks. Thank you."
Sr. Product Owner, Nike India
"Good learning experience which can coherent students to the current market scenario. But the course module is very vast and inclined for product management in technological space which is certainly a new dimension for a person from real time product background."
Manager Product Services, MRF Limited
IIM Lucknow - Executive Program in Data Driven Product Management, Batch of 2020
"I recently completed the "Executive Program in Data Driven Product Management," and it was a transformative experience. The program provided great insights from esteemed IIM professors like Rajiv Kumra and Archana Shukla. The campus immersion was a highlight, fostering a dynamic learning environment. Additionally, building a network of like-minded professionals across the country was invaluable. To further enhance the program, incorporating better capstone projects for industry experience would be beneficial. Overall, I highly recommend this program for anyone looking to excel in data-driven product management."
Sr. Product Manager
Target India Corporation Pvt. Ltd.
Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status. The benefits include:
Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Professor,
Marketing,
Indian Institute of Management Lucknow
Currently working as Dean (Noida Campus) he has been awarded six times as "Best Faculty" in a row. International teaching experience has taught in six universities abroad as a guest faculty. Research interests include consumer culture, the bottom of the pyramid, inter-organisation dynamics, religion impact on marketing and consumer insights of goods, and services in B2C and B2B. He has publications in various refereed category journals. His cases are published at Richard Ivey and listed at Harvard Business School Press. He has a blend of industry and academic experience. Knowledge and practical expertise extend across the fields of business, marketing, sales, and distribution. His consulting and training experience include public sector, private companies, and government department, some of his clients includes Lafarge Cement, Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and Mahindra Finance Limited, and SPMCIL, to name a few.
Assistant Professor,
Information Technology and Systems,
Indian Institute of Management Lucknow
Dr V S Prakash Attili has 20 years of extensive experience in IT Service Delivery, Corporate Training and Academia. This includes 6 years of client-facing roles in USA, A decade of management experience in driving global, large-scale IT projects. He is also an Agile Coach and Certified Scrum Master and has acted as Strategic Advisory for multiple teams. He has been part of leadership teams in his earlier organization and has won the prestigious Award of Excellence as Most Valuable Contributor in 2016 and 2018. He has published in various refereed journals and conferences including, Communications of the Association for Information Systems (CAIS), Information Systems Frontiers (ISF), Americas Conference on Information Systems (AMCIS).
Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academicperformance, participants will be awarded a certificate of completion and will be eligible to receive IIMLucknow’s Executive Alumni Status (Optional). Participants are expected to have 75% & above attendance. Thecumulative overall percentage of marks should be 50% and above. Those participants who do not meet thesecriteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if theattendance is less than 40%.
Note:
- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.
Please note:
Please note:
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.