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STARTS ON June 30, 2023 Live Online & In-campus Immersion Academic Orientation: Jul 15, 2023
DURATION 8 Months Live Online Session Timings Saturday and Sunday 10:00 AM to 12:00 PM
PROGRAMME FEE INR 1,98,000 + GST View Payment Plan Special Corporate Enrolment Pricing
ELIGIBILITY Any Graduate (10+2+3)/Diploma holder (10+2+3)/Postgraduate with a minimum of 1+ years of work experience as on June 30, 2023. Candidate should have a minimum of 50% marks in graduation/ diploma/ postgraduation. Candidate should be currently working. Basic understanding of Python is required.
STARTS ON June 30, 2023 Live Online & In-campus Immersion Academic Orientation: Jul 15, 2023
DURATION 8 Months Live Online Session Timings Saturday and Sunday 10:00 AM to 12:00 PM
PROGRAMME FEE INR 1,98,000 + GST View Payment Plan Special Corporate Enrolment Pricing

Programme Overview

IIM Lucknow has designed the Executive Programme in Data Driven Product Management. India’s only executive product management course to link product, marketing and development strategies across a product's lifecycle with data analytics and design thinking, this one-of-a-kind product management course will help you scale customer and market-centric business and pull off real transformation.

Why enrol in this Project Management
Executive Programme in Project Management
Other PM programmes (Online via recorded lectures)
All classes are delivered via LIVE ONLINE format by IIML faculty & industry experts
FACE-TO-FACE sessions at IIML Campus
Executive ALUMNI Status
PEER-TO-PEER learning through weekly interactions with other participants
Accredited institution Dual accreditation No accreditation
Best-in-class curriculum Created by one of India’s premier B-School Created by a non-accredited institution
FLEXIBLE PAYMENT options with multiple instalments
  • 246%

    The average salary for a product manager is around 246% higher than the national average salary in India.

    (Economic Times, 2023)
  • Top 10

    Product management is among the top 10 in-demand jobs of 2023 despite threats of AI.

    (Naukri.com)

Programme Highlights

Immersive 8-month live online programme

2-day campus immersion

Learn from leading IIM Lucknow faculty and industry experts

Gain hands-on experience with a real-world case-studies, expert sessions and project work

Learn proven product management and analytics concepts from product leaders

Deep-dive via masterclasses and industry expert sessions, and hands-on project work

Programme Modules

  • Marketing strategy and marketing plan
  • Dynamics of Economic and Business Landscape: Deep Capital and Product Innovation
  • Dynamics of Economic and Business Landscape: Process Innovation and Service Delivery
  • Market segmentation, persona, and value proposition
  • Discovering new markets and market sizing
  • Disruptive Business Models in a Digital Economy (B2B, B2C, B2B2C)
  • *Masterclass: Defining Customer Do's (needs)
  • Using Design Thinking framework for Identifying Customer Dos
  • Sourcing the Right Data and Data Challenges; Quantitative Research: Interviews & Surveys
  • Qualitative Research Methods
  • Quantitative Research: Experiment & ANOVA
  • Qualitative methods for product managers- AB testing, funnel testing
  • Data issues and cleaning
  • Using Exploratory Analytics, Graphs & Plots (with use case and python)
  • Analyzing Data with basic Statistical models (with use case and python)
  • Regression techniques (with use case and python)
  • Clustering techniques (with use case and python)
  • Conjoint techniques (with use case and python)
  • Analytical methods for product managers: Web analytics, Segmentation analytics
  • Using Google Analytics - Deep Dive
  • *Masterclass: AI and ML for Product Managers
  • Building Customer engagement and retention strategies
  • Decoding the customer journey
  • Concept Testing in B2C
  • Product Development in B2C
  • Product positioning, roadmap and portfolio
  • Pricing models
  • Pricing for Software
  • Media Mix, messaging and communication
  • Managing channel partners and affiliates
  • Lead Generation and SEO
  • Data visualisation and storytelling
  • Building User Experience
  • Building a Prototype/ MVP & Testing
  • *Testing a Prototype and Implementation
  • *Masterclass: Prioritising product features
  • Product research and development
  • Agile development methodologies
  • Scrum Product Backlog and Estimation: Epics, User Stories, Features
  • Product Testing and Support
  • Tools and metrics for program management: Jira
  • Sales forecasting, marketing budgeting and ROI
  • Products and Platforms - Concepts and Business Models
  • Online reputation management
  • Packaging, bundling, promotions
  • Product Marketing Metrics and ROI: Lifetime Value, CAC, Conversion Ratios
  • Cost Management
  • Product Management for Ecommerce and Aggregator Platforms
  • *Product Management for Cloud and SAAS Based Platforms
  • *Masterclass: Product manager role and day in life of product manager/Interview-Cracking Tips; Market, Demand and Skills
  • Product Management for Service Businesses
  • Metrics for product management 1
  • Metrics for product management 2
  • Pitching a Product/Corporate Finance
  • Managing legal requirements, Risk and Governance, IPR
  • Scaling up a Business: Framework and metrics
  • Tableau Session-I
  • Tableau Session-II
  • Negotiation and Persuasion Strategies

Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
- The recordings from live sessions will be available to the participants till two weeks after the live session is conducted, based on the discretion of the Programme Directors.
- The campus component may change to online classes subject to evolving conditions and applicable Central and State Government restrictions.
*Topics to be taught by Emeritus Industry Experts

Tools Covered

Who is this Programme for?

  • Product Analysts, Product Managers, Product Marketing Managers, Future Product Leaders and Owners who are looking to gain industry-proven and data-driven expertise to accelerate career growth via product management courses.
  • Sales managers, business developers and other professionals keen to acquire structured exposure to product management and product analytics to shift to product management roles.
  • Software developers, tech professionals, data scientists, UX engineers, and architects who aspire to get into data-driven product management roles.
  • Entrepreneurs and small-business owners looking to build products of tomorrow by understanding the product lifecycle and leveraging data-driven decision making capabilities.

Learning Outcomes

  • Gain competency to build and manage the end-to-end product lifecycle successfully with machine learning and design thinking
  • Work confidently with Python and Tableau to analyse and visualise data, use storytelling to derive and communicate insights.
  • Apply analytics and machine learning techniques to drive meaningful insights about customers and leverage market dynamics
  • Understand disruptive forces and how top companies build and launch successful products
  • Build scalable and robust product and product marketing strategies, based on proven frameworks
  • Build and manage product development lifecycle using agile and lean methodologies
  • Understand the role of product management in tech products, SAAS Products, ecommerce, and aggregator platforms
More Less

Participant Testimonials

"This program is well articulated and covered by IIM's faculty and external industry experts. The program covers both the data driven concepts and the new age concepts of Product Management. The Capstone project is one of the many opportunities which challenges you to apply the learned concepts in real time."

Mr. Sujith Nai

Vice President, Profinch Solutions Pvt Ltd

Batch 4

"First of all, I should thank Professor Ashish and Professor Garima, it was really helpful in whatever you have taught us and I am sure all the learning we are going to implement in our daily work that is going to be really helpful.

All the new concepts that we have learned, It was helpful for all of us. And I think, apart from that, it's the network that we have found, not just the students but the faculty as well. I'm sure that is going to be helpful in the long term. Thank you so much."

Sonia Lal

Product Manager – PharmEasy

"I want to express my gratitude and thanks towards all of the professors who have taken us through this really long journey of the Data Driven Product Management programme. I remember in one of the introductory sessions, Professor Ashish mentioned that IIM Lucknow is known for its rigour. I had not realised the gravity of it until we have actually made it through the course.

This is definitely a very rigorous course and I feel the professors have done justice. You guys have been excellent teachers and just hoping that I was worthy enough students so, thanks for sparing all of your weekends and teaching the difficult concepts of product management and helping me with the tools, techniques and frameworks. Thank you."

Ravi Jain

Sr. Product Owner, Nike India

"Good learning experience which can coherent students to the current market scenario. But the course module is very vast and inclined for product management in technological space which is certainly a new dimension for a person from real time product background."

Amit Saxena

Manager Product Services, MRF Limited

IIM Lucknow - Executive Program in Data Driven Product Management, Batch of 2020

"I recently completed the "Executive Program in Data Driven Product Management," and it was a transformative experience. The program provided great insights from esteemed IIM professors like Rajiv Kumra and Archana Shukla. The campus immersion was a highlight, fostering a dynamic learning environment. Additionally, building a network of like-minded professionals across the country was invaluable. To further enhance the program, incorporating better capstone projects for industry experience would be beneficial. Overall, I highly recommend this program for anyone looking to excel in data-driven product management."

Laxman G. Kulkarni

Sr. Product Manager

Target India Corporation Pvt. Ltd.

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status. The benefits include:

  • Executive Alumni status of the Indian Institute of Management Lucknow
  • Receipt of all programme brochures and newsletters from IIM Lucknow (MDP Office)
  • Details of souvenirs available with MDP office
  • Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
  • Access to the IIM Lucknow Campus Library (onsite access)
  • 10% discount in fee for any additional program (Open program, Online) at IIM Lucknow (Lucknow and Noida campus)
  • 10% group discount on the fee for referring participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.

Programme Directors

Prof. Rajeev Kumra

Professor,

Marketing,

Indian Institute of Management Lucknow

Currently working as Dean (Noida Campus) he has been awarded six times as "Best Faculty" in a row. International teaching experience has taught in six universities abroad as a guest faculty. Research interests include consumer culture, the bottom of the pyramid, inter-organisation dynamics, religion impact on marketing and consumer insights of goods, and services in B2C and B2B. He has publications in various refereed category journals. His cases are published at Richard Ivey and listed at Harvard Business School Press. He has a blend of industry and academic experience. Knowledge and practical expertise extend across the fields of business, marketing, sales, and distribution. His consulting and training experience include public sector, private companies, and government department, some of his clients includes Lafarge Cement, Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and Mahindra Finance Limited, and SPMCIL, to name a few.

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Dr V.S. Prakash Attili

Assistant Professor,

Information Technology and Systems,

Indian Institute of Management Lucknow

Dr V S Prakash Attili has 20 years of extensive experience in IT Service Delivery, Corporate Training and Academia. This includes 6 years of client-facing roles in USA, A decade of management experience in driving global, large-scale IT projects. He is also an Agile Coach and Certified Scrum Master and has acted as Strategic Advisory for multiple teams. He has been part of leadership teams in his earlier organization and has won the prestigious Award of Excellence as Most Valuable Contributor in 2016 and 2018. He has published in various refereed journals and conferences including, Communications of the Association for Information Systems (CAIS), Information Systems Frontiers (ISF), Americas Conference on Information Systems (AMCIS).

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Programme Certificate

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academicperformance, participants will be awarded a certificate of completion and will be eligible to receive IIMLucknow’s Executive Alumni Status (Optional). Participants are expected to have 75% & above attendance. Thecumulative overall percentage of marks should be 50% and above. Those participants who do not meet thesecriteria will receive a certificate of participation from IIM Lucknow. No certificate shall be awarded if theattendance is less than 40%.

Sample Certificate
Sample Certificate

Note:
- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.

Emeritus Career Services

Career Services image
  • Career Management Modules on:
    • Building an Impressive Resume & Cover Letter
    • Building an Impressive LinkedIn Profile
    • Navigating Job Search
    • Interview Preparation
  • Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform.
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Emeritus Career Services

Career Services image
  • Career Management Modules on:
    • Building an Impressive Resume & Cover Letter
    • Building an Impressive LinkedIn Profile
    • Navigating Job Search
    • Interview Preparation
  • Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.
  • IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
May 3, 2023 and the fee to apply is INR 1,500 + GST

Round 2: The second application deadline is
May 29, 2023 and the fee to apply is INR 2,000 + GST

Round 3: The third application deadline is
Jun 22, 2023 and the fee to apply is INR 2,500 + GST

Round 4: The fourth application deadline is
Jun 30, 2023 and the fee to apply is INR 2,500 + GST

The Learning Experience 

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

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