CMOs: Prepare to Become Champions of Customers & Growth
CMOs, aspiring, new and experienced, your work today is more critical and complex than ever as organisations across the board have become more data-driven. IIM Lucknow's Chief Marketing Officer Programme will enable you to transform the marketing function with emerging technologies, digitalisation, data-centric decision-making, cross-functional collaboration, customer-centric processes and innovation for an edge in a fiercely competitive marketplace. Don't just reach the C-Suite; thrive, lead, and influence with game-changing marketing strategies.
Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow's Executive Alumni Status (optional). The cumulative overall percentage of marks should be 50% and above.
Note:
- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications without notice.
As a participant in the programme, you will receive a complimentary annual digital membership to The Wall Street Journal (WSJ) with unlimited access to award-winning journalism across any device. From business and world news to technology, life, and arts, WSJ provides ambitious and fact-based reporting that readers can trust.
Free One-year Access to Emeritus Insights
As a learner of this programme, you will get free one-year premium access to Emeritus Insights, a microlearning platform to help shape your success. You can build 50+ in-demand skills from over 5000 bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.
Hands-on Learning Through Simulation
As effective CMOs in the making, participants will be given access to Markstrat simulation to develop their proficiency in real-time, data-driven decision-making.
This marketing simulation software offers learners a risk-free platform to test strategic marketing theories and make decisions with Markstrat's modern interface and intuitive navigation features.
Preview: Markstrat by StratX Simulations
Who is this Programme for?
New and evolving CMOs
Keen on executing impactful strategic marketing initiatives and driving marketing innovation and transformation.
Eager to leverage strategic opportunities, create disruptions, gain exposure beyond the marketing function, and aspire to transition to a CMO role.
Eligibility: Graduates (10+2+3)/ Diploma Holders (10+2+3)/ Post Graduates with a minimum of 10 years of work experience as of TBD. Candidates should have scored a minimum of 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working.
Note: *Master Class topics are tentatively listed and confirmed details will be shared closer to the event.
- ##Tentatively the Simulation will be Markstrat by StratX Simulation
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
- The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.
Note: - Programme Directors might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
- Industry Expert sessions could be scheduled in a different time zone, depending on speaker availability.
- Recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it.
Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:
Executive Alumni Status of the Indian Institute of Management Lucknow
Receipt of all IIM Lucknow programme brochures and newsletters along with details of souvenirs available with MDP Office
Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
Access to the IIM Lucknow Campus Library (on-site access)
10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow (Lucknow and Noida campus)
10% group discount on the fee for reference of participants (minimum group of five)
Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Pay Later - Finance Options
Below EMI plans are available for the loan amount: INR 4,84,980
The above EMI plan is available only for 12 months
All the loans are provided by a third party NBFC (Propelld or LiquiLoans) and not Emeritus
There would be a one-time processing fee based on the tenure of the loan
Loan Provider
Tenure (months)
EMI
Propelld
18
INR 28,560
Propelld
24
INR 22,632
Propelld
36
INR 17,311
Propelld
48
INR 13,943
LiquiLoans
18
INR 27,796
LiquiLoans
24
INR 22,027
LiquiLoans
36
INR 16,258
LiquiLoans
48
INR 13,373
Note:
All the loans are provided by a third party NBFC (Propelld or LiquiLoans) and not Emeritus
There would be a one-time processing fee based on the tenure of the loan
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Past Participants of Emeritus work at
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Early applications encouraged. Limited seats are available.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
In collaboration with
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
Three 90-minute workshops from career management industry experts
Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform
Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others
Please note:
This service is available only for Indian residents enrolled into select Emeritus programmes.
IIM Lucknow or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Lucknow is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
View Payment Plan
The following instalment options are available for IIM Lucknow's Chief Marketing Officer Programme:
*Applicable till TBD Note:
- GST (currently @ 18%) will be charged extra on these components
-Postage charges for books and study materials sent to locations outside of India will be paid for by the participant.
Application Deadlines
Application Fee
Dates
Round 1
INR 1,500 + GST
TBD
Round 2
INR 2,000 + GST
TBD
Round 3
INR 2,500 + GST
TBD
Round 4
INR 2,500 + GST
TBD
Note: Admissions are on a first-come, first-serve basis. There might not be subsequent rounds if seats are filled in the initial rounds.
Eligibility for IIM Lucknow - Chief Marketing Officer Programme is Graduates (10+2+3)/ Diploma Holders (10+2+3)/ Post Graduates with a minimum 10 years of work experience as on TBD. Candidate should have scored minimum 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working.
Please visit http://www.iiml.ac.in/ to explore more programmes with respect to your education and work experience.
Special Corporate Enrolment Pricing
Special pricing up to 10% discount is available if you enrol with your co-workers.
Student Loans and Financing
Emeritus has partnered with student loan provider who can provide loans to Emeritus' students. You may be able to avail a student loan if you meet the conditions set by the loan provider. The loan providers that we have currently partnered with are:
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Other EMI tenures available (Months): Propelld: 6/12/18/24/30/36/42/48 Liquiloans: 12/24/36/48
How to apply for a student loan?
STEP 1: You must complete the
Application process for the programme
Pay the application fee or booking amount (as appropriate for the programme)
Receive an email from the educational institution confirming your selection for the programme
STEP 2: You must complete the loan application form available at the below mentioned URLs
If you need assistance in filling out the loan application form please email Emeritus at info@emeritus.org mentioning the name of the programme you are interested in.
STEP 3: An agent from the loan provider will call, email or visit you and assist you with your loan application. Loan approvals take varying amounts of time. You can discuss how long it would take with the agent who speaks to you.
Please Note:
Emeritus does NOT make any recommendation on whether students should or should not avail of a loan to enroll into its programmes. The decision of whether to avail of a loan is exclusively your decision to make.
Approving of a loan is a decision made exclusively by the loan provider. The loan provider may decline your loan application.
Emeritus does not recommend any specific loan provider. You are required to conduct your own due diligence before making a choice of the loan provider. Please note that loan providers will charge an interest in providing you with a loan. Loan providers may include other charges such as a processing fee, documentation charges etc. before disbursal of loan.
Emeritus encourages students to carefully read the terms and conditions of loan providers before availing of a loan.
Emeritus does not bear any financial obligation related to the loan you apply for. Your financial obligation on the loan you avail of is to the loan provider.
If you default on your loan repayment obligation to a loan provider, Emeritus may notify you to meet your loan repayment obligation.
Your loan provider may initiate loan recovery proceedings as per applicable law.
Your loan provider will transfer the loan amounts directly to Emeritus as required under the arrangement that the loan provider has with Emeritus.
On specific request by the loan provider, Emeritus may inform the loan provider about your employment status, the programme fee, the programme duration and your attendance information on the programme.
Failure to obtain a loan by you cannot be a reason to seek delayed payment schedule from Emeritus and the grant of admission may be withdrawn, if payments are not made by the student as per the listed payment schedule.
Dr Rajeev Kumra
Professor, Marketing
Indian Institute of Management Lucknow
Prof. Rajeev Kumra is the Former Dean at IIM Lucknow Noida Campus andhas been awarded the title of 'Best Faculty' nine times in a row. He holds rich experience in mentoring sales and marketing leaders across industries. He has extensive international teaching experience and has taught in six universities abroad as a guest faculty. He has publications in various refereed international journals, and his cases have been published in Richard Ivey and Harvard Business School Press. With a strong industry and academic background in business, marketing, sales, and distribution, his consulting and training experience include a clientele of Lafarge Cement, Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and Mahindra Finance Limited, and SPMCIL, to name a few.
Dr Kshitij Awasthi
Associate Professor, Strategic Management
Indian Institute of Management Lucknow
Prof. Kshitij Awasthi teaches core courses on Strategy Formulation and Implementation and an elective course on Managing Global Business at MBA and executive-MBA levels. He has been training business and government executives in areas such as Strategy and Innovation, Strategy Implementation, and Strategic Decision-making, among others. He has undertaken several consultancy projects. He completed his doctoral degree from the Indian Institute of Management Bangalore after working as a Business Development Manager in the Oil and Gas sector. He is also involved with the Centre for Public Policy at IIM Lucknow. His research work has been published in reputed international peer-reviewed journals. He is a recipient of the prestigious Distinguished Paper Award from the BPS Division, Academy of Management Conference, 2016, USA, and Coimbatore Krishnarao Prahalad Prashasti for Corporate & Social Strategy 2022.
Research Interests: Corporate Governance, Corporate Political Activities, Public Policy.