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In the past few years, the rapid pace of technology development, disruption, and adaptation has altered what and how a business sells its products and services, turned the tables on customer dynamics, and introduced new channels to reach, engage, convince, and convert the ever-informed digital consumer. To stay ahead of the competition, CMOs must deliver above-market growth.
To address this need, IIM Lucknow has developed the Chief Marketing Officer Programme (CMO). This programme is tailored for senior marketing leaders, new and aspiring CMOs, to equip them with the skills for delivering transformational and sustainable marketing excellence. The programme’s cutting-edge curriculum delves into key aspects of marketing such as marketing automation, AI transformation, data centricity, customer experience, digital transformation, and crisis management, along with real-world case studies, marketing stimulation from Markstrat by StratX and capstone project.
This 12-month programme includes live online sessions from leading IIM faculty, sessions from industry leaders, two campus immersions, and certification from IIM Lucknow. This programme will enable aspiring CMOs to develop their proficiency in real-time, data-driven decision-making not just related to marketing, but the overall corporate strategy
CMOs have increased investments in marketing innovation from 2020 to 2021.
More likely for CMOs to be involved in defining corporate strategy if they provide three or more types of data to the process.
Best B-School in India
Top B-School in India
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Sessions by Industry Leaders
120+ Hours of Online Learning
Learn from Leading IIM Lucknow Faculty
Hands-on Marketing Strategy Simulations with Markstrat by StratX
Networking Opportunities with CXO Peers
Capstone Project & Real-world Case Studies
Lifelong Access to IIM Lucknow Executive Alumni Status (optional)
Industry-recognized Certificate from IIM Lucknow
2 Campus Immersions
New and Evolving CMOs 
High-potential Senior Professionals & Marketing Leaders 
Keen on executing impactful strategic marketing initiatives and driving marketing innovation and transformation.
Eager to leverage strategic opportunities, create disruptions, gain exposure beyond the marketing function, and aspire to transition to a CMO role.
Eligibility: Any Graduate/Diploma holder (10+2+3 or 10+2+4) or Post-graduate with 10 to 25 years of work experience as on the Programme Start Date i.e., September 30, 2023.
Final Presentation - Action
Learning Capstone Project
Note:
The in-campus modules are subject to the conditions/ unavoidable circumstances that prevail at the given point in time. In case the current situation maintains the status quo, suitable alternatives to replace the in-campus modules will be made available via live online sessions.
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
- The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings may or may not be made available, at the discretion of faculty members. Emeritus or the institute does not guarantee availability of any session recordings.
- *The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it. Emeritus or the institute does not guarantee availability of any session recordings after the two-week period is over.
As effective CMOs in the making, participants will be given access to Markstrat simulation by StratX to develop their proficiency in real-time, data-driven decision-making.
This marketing simulation software offers learners a risk-free platform to test strategic marketing theories and make decisions with Markstrat's modern interface and intuitive navigation features. It is widely used by marketing leaders across the globe.
Explore Real-world skill building with Markstrat
Preview: Markstrat by StratX Simulations
Note:
- The in-campus modules are subject to the conditions/ unavoidable circumstances that prevail at the given point in time. In case the current situation maintains the status quo, suitable alternatives to replace the in-campus modules will be made available via live online sessions.
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
- The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings may or may not be made available, at the discretion of faculty members. Emeritus or the institute does not guarantee availability of any session recordings.
- *The primary mode of learning for this programme is via live online sessions with faculty members. Post session video recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it. Emeritus or the institute does not guarantee availability of any session recordings after the two-week period is over.
Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow's Executive Alumni Status (optional). The cumulative overall percentage of marks should be 50% and above.
Note:
- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications without notice.
- Post session video recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it. Emeritus or the institute does not guarantee availability of any session recordings after the two-week period is over.
Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:
Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Note:
- Programme Directors might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
- Industry Expert sessions could be scheduled in a different time zone, depending on speaker availability.
- Recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it.
Below EMI plans are available for the loan amount: INR 4,97,016
| Loan Provider | Tenure (months) | EMI |
|---|---|---|
| Propelld | 12 | INR 45,353 |
| Propelld | 18 | INR 31,547 |
| Propelld | 24 | INR 24,644 |
| Propelld | 36 | INR 17,741 |
| Propelld | 48 | INR 14,289 |
| Propelld | 60 | INR 12,218 |
Note:
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
Please note: