Invite Your Colleague and Save INR 41,100
0% EMI Options Available (Click to know more)
STARTS ON September 30, 2022 Live Online & In-campus Immersion Application Deadline: Aug 29, 2022
DURATION 10 Months Live Online Sessions with Faculty 3 Hours, Once a Week Saturday, 9:00 AM to 12:00 PM
PROGRAMME FEE INR 4,11,000 + GST View Payment Plan Special Corporate Enrolment Pricing
INTENDED FOR Business Leaders, Aspiring and New CMOs Applicant Eligibility

CMOs: Prepare to Become
Champions of Customers & Growth

CMOs, aspiring, new and experienced, your work today is more critical and complex than ever as organisations across the board have become more data-driven. IIM Lucknow's Chief Marketing Officer Programme will enable you to transform the marketing function with emerging technologies, digitalisation, data-centric decision-making, cross-functional collaboration, customer-centric processes and innovation for an edge in a fiercely competitive marketplace. Don't just reach the C-Suite; thrive, lead, and influence with game-changing marketing strategies.

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The IIM Lucknow Advantage

  • #4

    Best B-School in India

    SOURCE: BUSINESS TODAY, 2021
  • #6

    Top B-School in India

    SOURCE: NIRF, 2022
  • Watch IIM Lucknow Campus Video

Chief Marketing Officer Programme Certificate

Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow's Executive Alumni Status (optional). The cumulative overall percentage of marks should be 50% and above.

Sample Certificate
Sample Certificate

Note:
- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications without notice.

Why Choose the Chief Marketing Officer Programme?

125+

Hours of Learning

15+

Real-world Case Studies and Projects

20+

Hours of Master Class from Industry Experts

4

Days of Campus Immersion with Valedictory Session

Note: The numerical programme highlights presented above are approximate, and they will be confirmed closer to the programme start.

Live Online Sessions by Leading IIM Lucknow Faculty
Live Online Master Classes from Top Industry Experts
Hands-on Marketing Strategy Simulations
Industry-recognized Executive Certificate from IIM Lucknow
Lifelong Access to IIM Lucknow Executive Alumni Status (optional)
Best-in-class Curriculum with Industry-leading Insights
Networking Opportunities with CXO Peers
125+

Hours of Learning

15+

Real-world Case Studies and Projects

20+

Hours of Master Class from Industry Experts

4

Days of Campus Immersion with Valedictory Session

Complimentary Annual Digital WSJ Membership

As a participant in the programme, you will receive a complimentary annual digital membership to The Wall Street Journal (WSJ) with unlimited access to award-winning journalism across any device. From business and world news to technology, life, and arts, WSJ provides ambitious and fact-based reporting that readers can trust.

Free One-year Access to Emeritus Insights

This programme features one year of free Premium Access to Emeritus Insights — a mobile app with 5,000+ bite-sized, business-focused videos to help you meet your daily learning goals on the go.

Hands-on Learning Through Simulation

As effective CMOs in the making, participants will be given access to Markstrat simulation to develop their proficiency in real-time, data-driven decision-making.

This marketing simulation software offers learners a risk-free platform to test strategic marketing theories and make decisions with Markstrat's modern interface and intuitive navigation features.

Preview: Markstrat by StratX Simulations

Who is this Programme for?

New and evolving CMOs

Keen on executing impactful strategic marketing initiatives and driving marketing innovation and transformation.

High-potential Senior Professionals & Marketing Leaders

Eager to leverage strategic opportunities, create disruptions, gain exposure beyond the marketing function, and aspire to transition to a CMO role.

Eligibility: Graduates (10+2+3)/ Diploma Holders (10+2+3)/ Post Graduates with a minimum of 10 years of work experience as of Sep 30, 2022. Candidates should have scored a minimum of 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working.

Programme Modules

  • Customer Centricity and evolving role of Marketing
  • Understanding CX through Customer Journey Mapping
  • Customer Lifetime Value
  • Master Class - Understanding Changing Consumer Preferences and Dynamics of STP*
  • Understanding Financial Statements
  • Financial Planning and Budgeting
  • P&L for Digital Businesses
  • Leveraging Digital Marketing Tools
  • Digital Marketing Channels and ORM
  • Engaging Millennials and Gen-Z Digital Consumers
  • Digital Marketing Optimization Strategy
  • Omnichannel Marketing
  • Building quality data streams for customer insights
  • Marketing Research Strategy
  • Google Analytics and Web Analytics
  • Master Class - Customer Analytics: Leveraging cross functional data and analytics tools
  • Master Class - Use of AI and Emerging Technologies*
  • Sales and Distribution Strategy - B2B and B2C
  • Competitive Strategy and Pricing Strategy
  • Product and 'Portfolio' Strategy
  • Brand Building and Positioning
  • Communication Strategy in a Digital Era
  • Master Class - GTM Strategy and Growth Hacking in Post Pandemic World*
  • Leading your Team to Success - Agile Marketing
  • Building a sustainable culture of innovation and creativity to manage for disruption
  • Scaling Digital Transformation for Marketing Automation
  • Scaling Excellence - Challenges and Solutions for Scaling
  • Persuasion and Effective Communication
  • Crisis Management and Communication
  • Collaboration and Cross-Cultural Management
  • Master Class - Change Management*
  • Master Class - Value Based Leadership*

Final Presentation - Action

Learning Capstone Project

Note:
*Master Class topics are tentatively listed and confirmed details will be shared closer to the event.
- ##Tentatively the Simulation will be Markstrat by StratX Simulation
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
- The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.

Programme Directors

Dr Rajeev Kumra

Professor, Marketing

Indian Institute of Management Lucknow

Read More

Dr Kshitij Awasthi

Associate Professor, Strategic Management

Indian Institute of Management Lucknow

Read More

Note:
- Programme Directors might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
- Industry Expert sessions could be scheduled in a different time zone, depending on speaker availability.

Key Programme Takeaways

IIM Lucknow Executive Alumni Benefits

Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:

  • Executive Alumni Status of the Indian Institute of Management Lucknow
  • Receipt of all IIM Lucknow programme brochures and newsletters along with details of souvenirs available with MDP Office
  • Lifelong access to a network of distinguished IIM Lucknow Executive Alumni
  • Access to the IIM Lucknow Campus Library (on-site access)
  • 10% discount in fee for any additional programme (Open programme, Online) at IIM Lucknow (Lucknow and Noida campus)
  • 10% group discount on the fee for reference of participants (minimum group of five)

Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.

Pay Later - Finance Options

Below EMI plans are available for the loan amount: INR 4,84,980

Loan Provider Tenure (months) EMI
Propelld 12 INR 40,415
LiquiLoans 12 INR 40,415

Note:

  • The above EMI plan is available only for 12 months
  • All the loans are provided by a third party NBFC (Propelld or LiquiLoans) and not Emeritus
  • There would be a one-time processing fee based on the tenure of the loan
Loan Provider Tenure (months) EMI
Propelld 18 INR 28,560
Propelld 24 INR 22,632
Propelld 36 INR 17,311
Propelld 48 INR 13,943
LiquiLoans 18 INR 27,796
LiquiLoans 24 INR 22,027
LiquiLoans 36 INR 16,258
LiquiLoans 48 INR 13,373

Note:

  • All the loans are provided by a third party NBFC (Propelld or LiquiLoans) and not Emeritus
  • There would be a one-time processing fee based on the tenure of the loan
  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

Past Participants of Emeritus work at

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Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
Aug 3, 2022 and the fee to apply is INR 1,500 + GST

Round 2: The second application deadline is
Aug 29, 2022 and the fee to apply is INR 2,000 + GST

Application Deadline: Aug 29, 2022

In collaboration with Emeritus

Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.

Application Deadline: Aug 29, 2022 DOWNLOAD BROCHURE