Redesign Marketing Excellence
CMOs, aspiring, new and experienced, your work today is more critical and complex than ever as organisations across the board have become more data-driven. IIM Lucknow's Chief Marketing Officer Programme will enable you to transform the marketing function with emerging technologies, digitalisation, data-centric decision-making, cross-functional collaboration, customer-centric processes and innovation for an edge in a fiercely competitive marketplace. Don't just reach the C-Suite; thrive, lead, and influence with game-changing marketing strategies.
Best B-School in India
Top B-School in India
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Upon successful completion of the programme, with a minimum 75% attendance and satisfactory academic performance, participants will be awarded a certificate of completion and will be eligible to receive IIM Lucknow's Executive Alumni Status (optional). The cumulative overall percentage of marks should be 50% and above.
Note:
- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications without notice.
Hours of Learning
Real-world Case Studies and Projects
Hours of Master Class from Industry Experts
Days of Campus Immersion with Valedictory Session
Note: The numerical programme highlights presented above are approximate, and they will be confirmed closer to the programme start.
Hours of Learning
Real-world Case Studies and Projects
Hours of Master Class from Industry Experts
Days of Campus Immersion with Valedictory Session
As a participant in the programme, you will receive a complimentary annual digital membership to The Wall Street Journal (WSJ) with unlimited access to award-winning journalism across any device. From business and world news to technology, life, and arts, WSJ provides ambitious and fact-based reporting that readers can trust.
As a learner of this programme, you will get free one-year premium access to Emeritus Insights, a microlearning platform to help shape your success. You can build 50+ in-demand skills from over 5000 bite-sized video lessons from best-selling books, subject matter experts and Harvard Business Review. You will also get access to live, engaging sessions with industry experts on Insights LIVE.
As effective CMOs in the making, participants will be given access to Markstrat simulation to develop their proficiency in real-time, data-driven decision-making.
This marketing simulation software offers learners a risk-free platform to test strategic marketing theories and make decisions with Markstrat's modern interface and intuitive navigation features.
Preview: Markstrat by StratX Simulations
Keen on executing impactful strategic marketing initiatives and driving marketing innovation and transformation.
Eager to leverage strategic opportunities, create disruptions, gain exposure beyond the marketing function, and aspire to transition to a CMO role.
Eligibility: Graduates (10+2+3)/ Diploma Holders (10+2+3)/ Post Graduates with a minimum of 10 years of work experience as of TBD. Candidates should have scored a minimum of 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working.
Final Presentation - Action
Learning Capstone Project
Note:
*Master Class topics are tentatively listed and confirmed details will be shared closer to the event.
- ##Tentatively the Simulation will be Markstrat by StratX Simulation
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile & programme hours.
- The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom learnings.
Note:
- Programme Directors might change due to unavoidable circumstances, and revised details will be shared closer to the programme start date.
- Industry Expert sessions could be scheduled in a different time zone, depending on speaker availability.
- Recordings from live sessions will be available to the participants till two weeks (approx. 14 days) after the live session is conducted, only at the discretion of the Programme Directors/ Faculty. All faculty may not permit it.
Upon completion of the programme, participants will need to register with a one-time registration fee of INR 10,000 + GST to receive the prestigious IIM Lucknow Executive Alumni Status (optional). The benefits include:
Note: The Executive Alumni benefits are subject to the discretion of IIM Lucknow.
Below EMI plans are available for the loan amount: INR 4,84,980
| Loan Provider | Tenure (months) | EMI |
|---|---|---|
| Propelld | 12 | INR 40,415 |
| LiquiLoans | 12 | INR 40,415 |
Note:
| Loan Provider | Tenure (months) | EMI |
|---|---|---|
| Propelld | 18 | INR 28,560 |
| Propelld | 24 | INR 22,632 |
| Propelld | 36 | INR 17,311 |
| Propelld | 48 | INR 13,943 |
| LiquiLoans | 18 | INR 27,796 |
| LiquiLoans | 24 | INR 22,027 |
| LiquiLoans | 36 | INR 16,258 |
| LiquiLoans | 48 | INR 13,373 |
Note:
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.
A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Erulearning Solutions Private Limited (a company incorporated in India) is a subsidiary of Eruditus Learning Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of 'Eruditus' and 'Emeritus'.
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